Brand Guidelines

When we all work together to follow UNE鈥檚 brand guidelines, we ensure that the public enjoys a visually consistent experience every time they encounter the 51小黄车brand. This attention to detail helps build brand awareness and enhances a brand鈥檚 perceived value in the mind of the public. 

We know brand guidelines can sometimes seem confusing or even arbitrary. We have created this FAQ to answer your questions. If we missed something, please don鈥檛 hesitate to reach out and ask us. Experience has shown us that there is always a creative solution to any issue you might encounter in following the guidelines, and we are always happy to help.  

When everyone follows the brand guidelines we create a stronger UNE, and in the long run, that benefits every member of the 51小黄车community.

FAQ for Faculty and Professional Staff

Are the brand identity guidelines optional?聽

No. The brand identity guidelines (PDF) were created to ensure consistency across all University communications. By following the instructions in the Brand Identity Manual, you will properly align your project with UNE鈥檚 identity and help promote UNE.
 

May I use the 51小黄车logo without the tagline?聽

No. The 51小黄车logo comprises three integrated elements: the 51小黄车block, the words 鈥淯niversity of 51小黄车,鈥 and the tagline 鈥淚nnovation for a Healthier Planet.鈥 Those three elements are integrated and cannot be separated, except in the case of embroidery.
 

May I use the 51小黄车block instead of the 51小黄车logo?聽

The 51小黄车block may only be used when the print area for the logo is less than 1.25 inches.
 

Where can I find the 51小黄车logo?聽

Both vertical and horizontal versions of the 51小黄车logo as well as the 51小黄车icon are available for download from our . All versions are available in CMYK (for print), RGB (for web), black, and white. If you need something specific that is not provided, please email Marine Miller in the Office of Communications and Marketing at mmiller17@une.edu.
 

May I use the 51小黄车seal?聽

No. The University seal is reserved for the most formal expressions of the University鈥檚 identity and as a formal insignia on documents of institutional and legal importance, such as diplomas, transcripts, certificates, commencement programs, and flags. Usage of the seal is prohibited without express permission from the President鈥檚 Office and/or Office of Communications and Marketing.
 

What is the 51小黄车Brand Architecture?聽

The brand architecture unifies the 51小黄车brand by presenting the 51小黄车logo as an overarching umbrella of identification while creating the framework for each college, school, and department to have its own identity representation. Please note that the 51小黄车logo remains our primary identity and the preferred graphic for external communications. All letterhead, business cards, and stationery will remain the same and will not use this brand architecture. In addition, the centers, institutes, and research grants with existing graphics will continue to use their approved graphics, displayed alongside the 51小黄车logo.

The brand architecture graphics are created exclusively by the Office of Communications and Marketing. .
 

May I create a new logo or a variant of the logo for my department?聽

No. The purpose of the 51小黄车brand architecture is to enhance the 51小黄车brand by having a consistent visual representation for our colleges, departments, administrative units, centers, and institutes. No new graphics or variations are permitted without specific approval from the Office of Communications and Marketing and the Office of the Provost. To make a request for a graphic, please email mmiller17@une.edu.
 

Where can I find the 51小黄车fonts?聽

The 51小黄车fonts are Lato, ITC Franklin Gothic, and Goudy Oldstyle. The Office of Communications and Marketing is not responsible for providing typefaces. If the typefaces listed above are not available, please use Arial or Times Roman. Lato is a Google font available for free download.
 

What are the 51小黄车colors? May I use other colors?聽

UNE鈥檚 primary color is blue. Using this color is very important in establishing a visual identity and aligning your project with the 51小黄车brand. A secondary palette of accent colors is available with more options to add depth to projects. Accent colors may be used in design layouts, but blue should always be the dominant color.
 

How do I order business cards and stationery?聽

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Are there 51小黄车photos I can use?聽

The Office of Communications and Marketing creates and maintains a collection of thousands of photographs related to the University of 51小黄车. These images are housed in our , and are used for our publications, brochures, websites, and social media platforms. 51小黄车faculty and professional staff are permitted to log in, browse, and download these images.

If you would like to request photography services for a project or event fill out our  or contact Holly Haywood at photography@une.edu. Make sure to provide the date and time of the event, the duration of time you need a photographer present, the location, and the date by which you need the finished photographs.

If you are hiring a freelance photographer for a project or event follow UNE鈥檚 photography and photo release policy (PDF).

To submit images to UNE鈥檚 digital asset management system email photography@une.edu
 

How can I be sure my project reflects UNE鈥檚 brand identity?聽

If you are uncertain whether your project properly adheres to UNE鈥檚 brand identity guidelines email mmiller17@une.edu, and she will be happy to review them.
 

Where can I get merchandise (such as hats, mugs, and tee-shirts) with the 51小黄车logo?聽

When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the 51小黄车University brand.

UNE鈥檚 logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of 51小黄车approved vendors (PDF). To search for a specific item go to
and in step 2: Pick a School, 51小黄车is listed as 51小黄车, University of.

University departments, clubs or organizations may use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications and Marketing, for assistance, review, and approval before purchase.
 

May non-51小黄车organizations use the 51小黄车logo on their materials?聽

UNE鈥檚 logo and graphic materials are reserved for use by UNE. 51小黄车does not grant permission to use the logos on non-51小黄车materials or websites, except in cases of event sponsorship. (See below.)
 

May non-51小黄车organizations use the 51小黄车logo in the event of a sponsorship?聽

The 51小黄车logo may be used to visually recognize and promote a sponsorship agreement between an outside entity and a 51小黄车department/unit. The 51小黄车logo is a visual representation of the 51小黄车brand. The 51小黄车department/unit that has entered into the sponsorship agreement is responsible for ensuring that the 51小黄车logo is used appropriately.
 

Should I use the 51小黄车logo on social media?聽

All 51小黄车departments and units should request avatar graphics for their social media accounts and follow the guidelines put forth in the Social Media Policy (PDF). If you wish to set up a new social media account or have any questions email  Louise Coburn at lcoburn@une.edu.
 

Does 51小黄车have a writing style guide that I should follow when drafting text for web, print, or media publication?聽

The University maintains a Style Guide (PDF) that should be consulted when drafting text that you plan to submit to the Office of Communications and Marketing for approval. This includes, but is not limited to, draft text for 51小黄车websites, flyers, brochures, posters, event programs, pamphlets, magazine articles, and press releases. While the Office of Communications and Marketing must approve text before it is printed or submitted to public audiences, your efforts to adhere to the 51小黄车Style Guide in your drafts will expedite the editing process. The 51小黄车Style Guide calls for adherence to Associated Press (AP) style when writing text for news/media purposes and details other stylistic practices adopted by the University for other written materials. The guide also contains a selection of words, terms, and usages that commonly arise when writing about a university. Questions about the guide should be directed to Jennie Aranovitch at jaranovitch@une.edu.

FAQ for Student Clubs and Organizations

Can a student club or organization use the 51小黄车name and logo as part of its club or organization name and logo?聽

51小黄车clubs and organizations can use the letters 鈥淯NE鈥 as part of their club or organization name, but student club and organization logos may not include the 51小黄车logo (in full or altered version).
 

What are the guidelines for student clubs, groups, and organizations?聽

When creating a design for your club or organization, please follow the typeface guidelines provided above and in the 51小黄车Brand Identity Manual (PDF). In addition, the 51小黄车logo or the 51小黄车Nor鈥檈aster curve mark needs to be incorporated somewhere on your products.
 

Where can I get merchandise (such as hats, mugs, and tee-shirts) with my student club or organization鈥檚 logo?

When purchasing promotional products, choose relevant items that will promote your department and have good visibility. Merchandise product color should be blue, gray, or white, when applicable, to best represent the 51小黄车University brand.

UNE鈥檚 logos and associated graphics are controlled under a licensing agreement with CLC, and only vendors who are registered with CLC may use them. Here is the list of 51小黄车approved vendors (PDF). To search for a specific item go to and in step 2: Pick a School, 51小黄车is listed as 51小黄车, University of.

University clubs and organizations might use a non-approved vendor for internal orders if the items are not for fundraising. If using a non-approved vendor contact the Office of Communications for assistance, review, and approval before purchase.

I have questions and want to learn more about the 51小黄车brand.聽

Email mmiller17@une.edu for questions, to offer feedback on the Brand Identity Manual (PDF), or to schedule a meeting.