Marketing

Mission

Graduates of this program will develop skills continually in demand driven by the evolving needs of businesses to connect with customers in an increasingly digital and global marketplace. Effective marketing strategies are crucial for business growth and success, innovation, and competitiveness, and supports entrepreneurship. The skills learned in this program will allow students to quickly and effectively enter into supporting and leadership roles within the industry.

Program Description

Students in this major will graduate with a variety of skills preparing them for jobs in the marketing field. The program's design includes foundational business courses and specialized marketing courses. This program is designed to provide students with the foundational knowledge required for a range of marketing jobs and to ensure graduates are using the most current tools and technologies to thrive within the field.

PROGRAM GOALS

This program will:

Incorporate emerging and innovative technologies type aspects through business foundation courses and specialized marketing electives, making the curriculum forward-looking and relevant.
Will focus on how marketing drives business success through various marketing avenues.
Offer robust global education components through international marketing courses, providing students with a broader understanding of global markets and cross-cultural communication.
Develop graduates with a wide range of Marketing techniques and consumer behavior understanding.

Curricular Requirements

CAS Core Requirements	Credits
Total Credits	42

Program Required Courses	Credits
BUAC 201 – Financial Accounting	3
BUAC 303 – Managerial Accounting	3
BUEC 203 – Macroeconomics	Credits Fulfilled by Core Requirements
BUEC 204 – Microeconomics	Credits Fulfilled by Core Requirements
BUFI 205/DSC 205 – Introduction to Data Analysis & Modeling	3
BUFI 315 – Business Finance Concepts and Skills	3
BUMG 101 – Introduction to Business	3
BUMG 120 – Innovation Through Technology	3
BUMG 200 – Management	3
BUMG 325 – Legal Environment of Business	3
BUMG 495A – Internship/Experiential Learning in Marketing Profession	3
BUMK 200 – Marketing	3
BUMK 303 – Non-Profit Marketing or BUMK 320 – Retail Marketing or BUMK 325 – Services Marketing or BUMK 330 – Industrial Marketing	3
BUMK 310 – Advertising or BUMK 305 – Consumer Behavior	3
BUMK 335 – Global Marketing	3
BUMK 345 – Marketing Research	3
BUMK 350 – Social Media Marketing or BUMK 450 – Digital Marketing	3
BUMK 400 – Marketing Seminar or BUMK 498 – Marketing Strategic Management	3
BUMK 405 – Sales Management	3
BUMK 460 – Marketing Pricing Strategies	3
MAT 120 – Statistics	Credits Fulfilled by Core Requirements
Two (3) 300- or 400-level Marketing Electives with BUMK prefix	6
Total Credits	60
Open Elective Courses (as needed to reach 120 credits)	Variable

Minimum Total Required Credits	120

Learning Outcomes

Demonstrate knowledge in core business disciplines to apply to real world industry situations.
Prepare and interpret key marketing terms and core concepts of marketing within a business environment.
Identify, calculate, and analyze a variety of business financial metrics applied to a marketing strategy.
Identify different demographics and targeting through internet marketing with effective communication in written process.
Describe the marketing research process, using both primary and secondary research.
Demonstrate critical inquiry, professional written and/or oral communication skills in a domestic and/or global environment.

Minor

Program Required Courses	Credits
BUMK 200 – Marketing	3
BUMK 303 – Non-Profit Marketing or BUMK 320 – Retail Marketing or BUMK 325 – Services Marketing or BUMK 330 – Industrial Marketing	3
BUMK 310 – Advertising or BUMK 305 – Consumer Behavior	3
BUMK 335 – Global Marketing	3
BUMK 350 – Social Media Marketing or BUMK 450 – Digital Marketing	3
One (1) 300- or 400-level elective with BUMK prefix	3

Minimum Total Required Credits	18

Transfer Credit

See Undergraduate Admissions for more information.

Admissions